Europe's newcomers; Chinese, US and Romanian brands have added their distinctive logos to the region's roads since 1996.

Byline: Ian Morton

Dacia

Well-known in eastern Europe, Renault's Romanian subsidiary Dacia arrived in western Europe last year. With the launch of the Logan, Dacia's low-cost car, the badge's background was changed to blue.

Hummer

Licensed sales of the rugged US brand in Europe began at the start of the new century. Hummer uses a mix of logos on its models. The H2 has the word "Hummer" in capital letters in the grille (above) and a large chrome "H2" on the fenders. The H1 has the word Hummer in black on the back. The name is derived from Humvee, itself a US Army nickname for HMMWV, the acronym for High-Mobility Multipurpose Wheeled …