CBS' clip of Ohio State Buckeyes coach Thad Matta spewing out a wad of chewing gum before picking it up from the dirty court and popping it back into his mouth, during a victory against Wisconsin on Sunday, has taken on a life of its own.
Matta's moment was the sports TV version of "Seinfeld" character George Costanza retrieving a half-eaten eclair from his girlfriend's garbage can. How did CBS catch it? The network happened to have a camera on Matta when the gum flew out while he was yelling at the refs, says Bob Dekas, coordinating producer of NCAA basketball on CBS.
The camera caught the gum's journey from Matta's mouth to the floor, then back again. …
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